Let’s define effective when it comes to web site design. Effective means visitors. It means visitors who turn into sales, leads or ad revenue. Web sites are simply online advertising, and if you don’t see a return on your investment then it hasn’t worked.

This is a topic of special interest to Shycon Design(and likely to many other professional web design companies). There are a lot of web design companies out there. A lot. It seems like everyone and their uncle’s friend’s brother can do some sort of web site design. With that said, I can probably repair basic mechanical issues on my car, but does that mean it won’t break down in the middle of the freeway next week?

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We see a lot of web sites as a web design company. It’s part of the job. It should be part of the job for any web design company, actually. If we’re not doing the research on the competition, or learning what really makes a web site effective by keeping up with the best practices, then we’re going to be left in the dust.

Thankfully, that’s not us, and it shouldn’t be you. As a small business owner, you might be in the position where you have to build and maintain your own web site. That’s a challenge for most, and while we’ve seen some respectable work from the part-time small business owner / part-time webmaster, most of them fall short on the “Web Site Management 101” score card.

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