Have you ever visited a link from a website and ended up at an error page that let’s you know you’ve just wasted a few seconds of your life you’ll never get back? Whether it’s a 404 Error page or Missing Document page, a missing page is the black hole of the internet.

We’ve been updating many client websites and have come across missing pages a lot lately. By providing links to other web pages, your website can provide additional information for the visitor at the external resource. If these pages have moved or have been renamed, then they are worthless to the visitor if they haven’t been redirected to their new pages.

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Web standards are standardized specifications for internet markup languages such as HTML, CSS, and XML. “What the heck does that mean,” you ask? Every web site must be coded with some form of internet markup language to make it readable by an internet browser, such as Internet Explorer or Mozilla Firefox. These standards were formulated by the W3 Organization so web designers all over the world can create web sites with one goal in mind: make the internet a better place.

Why should you care? There are plenty of web sites that do not conform to web standards, so why should you? If you’re a business owner and you have a web site, there are actually many benefits to having a web standards compliant web site. In the competitive world of internet marketing, every little advantage you have helps.

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