Archive for the ‘business web site’ Category

Online Data Backup from Diamondback Data

Tuesday, January 27th, 2009

online data backup softwareLooking for a solution to backup all of your important files and folders without the trouble of messing around with hard drives and discs? Now you can with Diamondback Data!

We’ve recently launched a new website for Diamondback Data, an online data backup software provider. Whether you’re a home user or small business user, anyone and everyone can benefit from the time and money saved by using Diamondback Data. Diamondback Data offers an off-site and secure solution to backing up your digital life. Start the program, select your files, and let it run! It’s as simple as that. Future backups of your files happen automatically. See more on how it works.

Home Users can benefit by backing up their tax forms, important documents, purchased MP3′s and everything else that matters to them. How much money have you spent on MP3′s from itunes? How much money would you lose if you were a home-based accountant or graphic designer that loses all of your clients’ files?

Business Users can backup all of the important files that keep their business running. It can take days and weeks, along with a lot of money, to recover from data loss. Whether that data loss is from hard drive failure, fire, flood, theft, or whatever, it can all have a devastating effect on your business. An estimated 25% of businesses will not recover from a disaster.

For as little as $8 a month, you can have peace of mind knowing that your most important files are safe and sound, ready to be recovered instantly when data loss strikes. The benefits to keeping a primary, or even secondary backup of your important files with Diamondback Data are many. Data loss tends to happen when you least expect it, so don’t risk losing everything precious and backup today!

The Art of Trust – What You Can Do On Your Website to Increase Trust

Tuesday, June 10th, 2008

building trust on a websiteFace it. You wouldn’t buy a “brand new stereo system” from a guy driving a white van around in a parking lot. And if for some reason you did, you would only go home to open the box and find a shiny new package of sand and bricks. Then why would you expect people to hand over their personal information on your website if they cannot trust you? (i.e, your website looks like that white van driving around the parking lot)

Establishing trust on a website applies to every webmaster and designer out there. Whether you are a blogger, web designer, retailer, or plain ol’ entrepreneur, the people who visit your website will have to trust you before they take action on your website. And what is trust exactly? On the Internet, it essentially boils down to people being comfortable enough with your website and company to hand over their personal information, such as their address, credit card, or other sensitive information.

Are you getting blown out of the water by your competitors? Even if you get more visitors, your website could be losing the battle simply because visitors to your website do not trust you. There are a few simple things you can do on your website to build more trust, and there are a few more strategies that take time, work, and money. In all cases, each technique will add another layer to your website’s “trust factor.” Before people hand over their information to your website, they have to reach a certain threshold of trust that is right for them.

Provide Easily Accessible Contact Information

website salesDo not expect your website to do all of your work for you. It’s a tool, not a salesperson. There will certainly be plenty of people that buy from your website without ever talking to you, but there is also a significant amount of people that must talk to someone before making the final purchase.

Have your phone number in plain view. Provide your address information and hours of operation. For local businesses that is especially important. For businesses that sell nationally, then address information is also vital. Another tool you can add to your arsenal is a Live Chat feature that allows people to speak with a person through your website.

Would you rather buy from a great website with no way to get in touch with a real person, or a good website that has a friendly, helpful support staff?

Be Absolutely Clear about What You Are Doing

When people buy stuff on the web, they want to know when they’re going to get it. When people hand over sensitive information, they want to know how you’re going to use it (ideally, not selling it to third parties or spamming them.)

Providing clear-cut, easy-to-understand answers to visitors’ questions can greatly increase your sales and conversions. Provide a Frequently Asked Questions page. Be very clear about who you are and what you do as users navigate throughout your website.

The best way to do this is to get a friend or relative to navigate through your site. If they can’t figure it out, then most people will not either. For bigger companies, you should have analytics software installed on your site to understand when and where people abandon your website.

Keep Your Website Current

There are plenty of websites out there that were built in the last century that are still online today. You can register domains for 10 years at a time and prepay for hosting forever. But how is someone supposed to know that you’re actually still in business? Is your website talking about technology that went obsolete 5 years ago, or promoting a product that was recalled last year?

Keeping a website current has many benefits. First, it shows visitors that you still have heartbeat. Second, it builds repeat visitors. One of the easiest ways to bring repeat visitors is to build and maintain a blog. Not just a self-serving blog, but a helpful resource of information. Do that, and the third benefit of increased search engine traffic comes naturally. The better your website is at providing helpful information, the more likely people will share it with others. Sharing equals linking, and linking equals traffic.

Get your Certificates (SSL, BBB, Hacker Safe, etc)

If you’re dealing with credit cards on your website, then an SSL certificate is an absolute must. You’d be hard-pressed to find anyone crazy enough to give out their credit card information on a website that is not secure.

For e-businesses, the key is to build trust: Running a successful online business requires that your customers trust that your business effectively protects their sensitive information from intrusion and tampering.

-via Godaddy’s SSL Information

But did you know you can also get an SSL certificate when you’re dealing with non-credit card information, such as an address or social security number? While it might be overkill for some websites, some people will be more inclined to work with one website over another simply because they are securing their personal information.

Example: Gieco’s Get a Quote Form which requires a Social Security number.

There are many other site certificates out there that can apply to your business. They can get expensive, but when you are dealing with sensitive information there should be no cost on your customers’ safety. Did you know 71% of people actively look for 3rd party seals?

Testimonials Can’t Say Enough

You can never have too many testimonials on your website. Often they can be the reason people buy from you or move on to the next company. If you’re a new company, wait it out until you have enough satisfied customers to collect a good number of testimonials.

If you’ve been selling products for a while, you can kill two birds with one stone by offering a customer satisfaction survey. You can get some critical feedback on your business, and at the same time have a whole slew of testimonials to put on your website.

People Are Smarter Than You Think

building trust on a websiteGood business is integrity. Bad business is deception. When you’re building your business on the web, do not take shortcuts because most people can see right through them. Don’t write fake testimonials. Don’t Photoshop your office building. Don’t steal other people’s work and take the credit for it (that’s a hit on designers that “borrow” portfolios.) Don’t lie about your number of employees. And so on and so forth.

Remember, trust doesn’t happen overnight. Have patience. You can slowly but surely increase the “trust-factor” of your website. The good thing is you do not have to be the size of Amazon.com or have the name recognition of Dell to build a successful business online.

Trust is transparency. When people trust you, you can be one person in a basement and outsell a 10-person company.

Why You Should Never Use an Online Web Site Builder for Your Business! (And When You Should)

Tuesday, December 11th, 2007

Online website builder

An online web site builder is a platform that allows people to build and update their own web sites. They can cost anywhere from $10 to $50 a month, or more depending on the features. While they seem like a great bargain, there are a number of reasons that any business owner should never use them.

And when we refer to “updating your own web site,” we do not mean a content management solution that a website developer has integrated for you. If you have a website specifically designed for your business with content management built-in, these issues discussed below do not apply because custom integration should address all of these problems.

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What REALLY makes a great, effective web site?

Monday, December 10th, 2007

Effective web sites

Let’s define effective when it comes to web site design. Effective means visitors. It means visitors who turn into sales, leads or ad revenue. Web sites are simply online advertising, and if you don’t see a return on your investment then it hasn’t worked.

This is a topic of special interest to Shycon Design(and likely to many other professional web design companies). There are a lot of web design companies out there. A lot. It seems like everyone and their uncle’s friend’s brother can do some sort of web site design. With that said, I can probably repair basic mechanical issues on my car, but does that mean it won’t break down in the middle of the freeway next week?

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Help! I Need a Web Site for my Business but Don’t Know Where to Start!

Monday, November 26th, 2007

Need a business web site

It’s been said before, and we’ll say it again: Every business needs a web site! Just by knowing your business needs a web site already puts you ahead of your competition (the competition that refuses to come into the 21st century, that is.) But finding a great web site design company to build your business on the web can require a lot of time and research if you don’t know what to look for.

Using this guide, you can make the process of finding the best web design company for your business much easier. If you know what you want in a web site beforehand, you will make it much easier for designers to give you a fair and accurate price quote.

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Is it time for a web site redesign for your business?

Wednesday, November 21st, 2007

web site redesign

How do you know when it’s time for a redesign of your business web site? If your business web site gets targeted traffic, makes you money, or provides leads, does that mean you don’t need a redesign? Not exactly. Web technology changes almost daily. Even if your web site is only a few years young, there are things that you can do and add to it to make it even better. While there are no specific guidelines for knowing when the time is right for a redesign, you can ask yourself a few questions that will give you some help with the decision.

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