Last week I stopped by a clientâ€™s office to talk business. While I was there, he told me he bought some domain names to forward to his own business website. This is a great practice for business websites, and we highly recommend it. Type-in traffic has some of the highest conversion rates among any advertising avenue. For example, we have registered a few domains such as Web Designer In Colorado.com and Web Designer in Denver.com. If a person types one of those domains into their browser, they will be forwarded to our main website, Shycon.com. While these domains don’t rank for anything, the type-in traffic of a couple hits per year each will really add up over time. The domains will easily pay for themselves over the course of a few months and you always have the ability to develop them into websites should you choose to do so.
Archive for the ‘domain names’ Category
Are you ready to get your company on the web? Good. Everyone needs to start with a domain name. A domain name is a unique address identifying each site on the internet. It is part of the DNS (Domain Name System) and itâ€™s used for your web site and e-mail.
There are several types of extensions for domain names, but the most common are .com, .net, .edu, and .org.
- .com is typically used for commercial sites, but can actually be used for any type of website.
- .net is also used for many kinds of web sites.
- .edu is reserved for educational organizations and institutions
- .org is used for organizations, most commonly for non-profit organizations.
Make it Memorable
The first step in choosing a domain name is making it memorable. Just like a business name, your domain name represents your company. If people have a hard time remembering it, then youâ€™re going to have a hard time branding it over the long-term.