We see a lot of web sites as a web design company. It’s part of the job. It should be part of the job for any web design company, actually. If we’re not doing the research on the competition, or learning what really makes a web site effective by keeping up with the best practices, then we’re going to be left in the dust.
Thankfully, that’s not us, and it shouldn’t be you. As a small business owner, you might be in the position where you have to build and maintain your own web site. That’s a challenge for most, and while we’ve seen some respectable work from the part-time small business owner / part-time webmaster, most of them fall short on the “Web Site Management 101″ score card.