Search Engine Optimization and Marketing (SEO/SEM). Everyone is talking about it. (We are!) Many business owners know the power of ranking high on the search engine results page. More and more continue to realize it everyday. Every business wants to be at the top of Google and Yahoo’s search results. The number 1 spot for a search term gets about 50% more clicks than the second result, and that could mean the difference between making and breaking your business online.
Because of this desire to rank high, it’s easy to get sold on empty promises. Unfortunately, there are a lot of shady companies out there that offer services that do nothing but waste your time and money. There are things to look for to tell whether a search optimization and marketing company is going to help your business, or just plain sell you snake oil.