How It Works - Search Engine Marketing

What's the difference between optimization and marketing? The goal of search engine optimization is to increase your exposure on search engine result pages for your desired keywords. Those rankings are typically called "organic," because they refer to the natural part of what a search engine is supposed to do.

Search Engine Marketing refers to the any number of marketing tactics used to get your advertisment in front of visitors using search. Typically, it doesn't matter where you website ranks in "organic listings," because you are paying directly for your visitors.

• Pay Per Click
• Local Targetting

Pay Per Click

Pay Per Click, or PPC, is the advertising model where you pay for the "clicks" on your advertisment (each click will take the internet user to your website.) For instance, someone searches Yahoo for "roses." Based on the your bidding strategy, you will place somewhere on the results page in a section reserved for paid advertisments. Most, if not all, of these paid advertismetns will deal with roses.

Our goal is to make sure you are getting the most out of your bidding dollar. Using specific keyword lists fitted to your goals, we can make sure the visitors you are paying for are targetted and in the busying phase.

PPC - The Landing Page

With Pay Per Click, you have very little time to capture the visitor that comes to your website. If you don't have somebody's attention within seconds, you're going to lose them. This is where the landing page comes in.

Landing pages are specifically target pages on your website that are designed to grab and capture a pay-per-click visitor. They're slimmed down, informative, and enticing. Their only goal is to generate a lead or sale. Shycon Design can design custom landing pages for any type of PPC program, for any type of business.

Local (Regional) Targetting

If you're a business that only caters to the local demographic, such as a pizza shop or realtor, we can create pay-per-click campaigns that only show up for people searching in a specific area. This keeps you ad costs down, your leads more targetted, and overall a more profitable campaign for your business.

There are many ways to market a business online locally. The most common way would be advertising on a website that is geared towards local living or compliminents a local publication. Other methods include advertising on local search terms such as "pizza in denver."

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